Home > About Hotel > CI (Corporate Identity) The Group's logo denotes creativity and challenge for gradual progress toward "an affluent paradise" and sums up a strong willingness to lay a foundation for a great leap forward to a paradise, building the present and future on the basis of our mutual trust-oriented traditions and values. It is designed with lines and areas in harmony. The logo implies a strong, solid and fair image. Seven, a number from seven stairs made of seven lines and areas, stands for perfection and indicates a biblical idea for the creation of the world by God, and good luck. The color of poinsettia is for Paradise and alludes to imposingness and dignity. It is Korea's traditional color.
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